This post was originally published on The Economic Times
Global investors are increasingly interested in India’s digital consumer trends, prompting MIXI Global Investments Inc. to strengthen its commitment through further investment. With a $50 million India-focused fund launched in 2023, the Japan-headquartered investor demonstrated confidence in both the country’s gaming potential and the overall growth of its consumer economy. During a conversation with ET Digital, Tomoharu Urabe, Managing Director, Investment (India) at MIXI Global Investments Inc, explains why India needs its own investment strategy, what makes its founders stand out, and how early investments in gaming and consumer brands can lead to globally competitive IP and lasting market leaders. Edited excerpts.
The Economic Times (ET): MIXI Global Investments launched a dedicated $50 million India-focused fund in 2023. What conviction about the Indian consumer and gaming ecosystem led you to carve out a separate India strategy?
Tomoharu Urabe (TU): India has scale and ambitious founders, with many large categories still underserved relative to the size of the market. The opportunity set is sufficient to justify a dedicated vehicle rather than investing opportunistically from a global pool.
We began with interactive entertainment due to its high engagement, which creates upside
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