This post was originally published on The FinTech Times
Tide, the UK-based business financial platform, has launched ‘Tide Insurance’, a new embedded service designed to provide small and medium-sized businesses (SMEs) with direct access to tailored insurance products.
The new offering is being launched in partnership with Admiral Business and marks a significant expansion of Tide’s ecosystem, moving beyond banking and admin tools into financial protection. The service will be embedded directly within the Tide app, allowing members to secure cover alongside their daily business banking activities.
Simplifying protection through data
Oliver Prill, CEO of Tide
The launch addresses a persistent issue in the small business sector: underinsurance. Many SMEs remain exposed to significant financial risks due to the complexity and administrative burden often associated with securing appropriate cover.
Tide aims to solve this by leveraging the data it already holds on its members. By utilising information such as business turnover, industry classification, and employee numbers, the app can pre-populate insurance applications. This “connected” approach removes the need for repetitive form-filling, significantly speeding up the journey from quote to cover.
Oliver Prill, CEO at Tide, commented: “We’re constantly looking for ways to save our
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