This post was originally published on On Deck
Small Business Saturday celebrates locally owned small businesses and encourages people to shop and dine at independent businesses. Read on to learn how small business owners can take advantage of this annual initiative to attract new customers and help build a strong sense of community.
What is Small Business Saturday and when is it in 2025?
Small Business Saturday is a national event that encourages people to shop local and support small businesses during the holiday season. In 2025, Small Business Saturday will fall on November 29, the Saturday after Thanksgiving.
While big-box stores dominate Black Friday and online retailers reign on Cyber Monday, Small Business Saturday is about bringing the focus back to neighborhood shops and service providers. It can help drive real foot traffic, boost sales and give you an opportunity to reach new customers.
How did Small Business Saturday start?
Small Business Saturday was started by American Express in 2010 to help small businesses recover from the Great Recession. At the time, small businesses were facing a lot of competition from the big name retailers, especially during the holiday season.
The idea was to create a holiday to help small businesses compete against Black Friday and Cyber
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