This post was originally published on On Deck
Running a business comes with ups and downs, and increasing sales can be one of the keys to success. Whether you want to attract new customers, optimize your sales process or strengthen your relationship with existing customers, there are strategies that can help you make a big difference.
This guide outlines 18 ways to boost your sales, including leveraging marketing strategies, improving customer engagement and streamlining the checkout process. Let’s dive into some of the ways you can help your small business boost sales.
How to increase sales 1. Set goals.
Setting clear, measurable and achievable sales goals is one of the first steps when trying to increase sales. Consider outlining things like specific revenue targets or the number of customers you want to acquire in a certain period. Goals can help provide direction and make it easier to track progress. You can break big goals down into smaller milestones and celebrate wins along the way to motivate your team.
2. Nail down your value proposition.
Think about what makes your business unique. Why would customers want to do business with you instead of competitors? This could be anything from the quality of your customer service, to price, to product
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