This post was originally published on On Deck
The restaurant industry can be challenging. With fluctuating food costs, changing customer preferences and rising competition, staying ahead can require coming up with some innovative strategies.
Whether you’re looking to capture more foot traffic or increase customer loyalty, there are steps you can take to help increase restaurant revenue. Let’s explore some of the tactics you can use to help boost restaurant sales.
Tips to increase restaurant sales Optimize your menu.
Your menu is more than just a list of dishes — it’s a powerful sales tool. Here are a few ways to optimize your menu:
Highlight profitable dishes. Your menu design can help you highlight the dishes with the best profit margins. Using bold text, boxes and placement can help draw customers’ eyes to the dishes you want to sell more of.
Write better descriptions. A good description should advertise the deliciousness of your food. Instead of just listing ingredients, describe the dish in a way that does some of the selling for you. Additionally, using words like “locally-sourced,” “organic” and “made in-house” can raise a menu item’s perceived value.
Declutter and remove underperformers. You don’t want to overwhelm your guests with too many appetizers, entrees and desserts. You
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