This post was originally published on The FinTech Times
Embedded finance is rapidly changing the way consumers and businesses alike interact with financial services. As traditional banking processes are replaced by more integrated financial solutions, companies across industries are embedding payment processing, lending, insurance, and investment services directly into their platforms.
As The Fintech Times continues its focus on embedded finance in April, Sarah Koch, director of marketing and communications at Aevi, the in-person payment expert, outlines the growing importance and necessity of embedded payments, particularly in the retail and mobility industries.
Sarah Koch, director of marketing and communications at Aevi
The payments landscape is undergoing a seismic shift, and as digital-first solutions continue to set the pace across different verticals, embedded finance has emerged as critical in reshaping how consumers and businesses engage with money exchange. While much attention has been given to its rise in digital ecosystems, such as e-commerce, its growing influence on in-person transactions signals a pivotal shift in the way we think about physical commerce.
At the forefront of this evolution are embedded payments, which enable financial transactions to occur within non-financial environments. Whether it’s paying for a ride,
— Read the rest of this post, which was originally published on The FinTech Times.
