Are Traditional Banks Keeping Up With Embedded Finance, or are They Falling Behind?

This post was originally published on The FinTech Times

Embedded finance is rapidly changing the way consumers and businesses alike interact with financial services. As traditional banking processes are replaced by more integrated financial solutions, companies across industries are embedding payment processing, lending, insurance, and investment services directly into their platforms.

The need for traditional banks to digitise has never been more apparent. As consumers increasingly look for the most personalised experience, banks are at risk of losing consumers to more digitally native competitors willing to partner and create an all-inclusive, personalised experience through embedded finance. In the last few years, fintechs have stolen the limelight with embedded finance; however, banks can still ensure they remain relevant in the market.

We hear from industry experts on how banks are keeping up with embedded finance offerings in the new digital finance era.

Keeping up relies on strong partnershipsNick Maynard, VP of fintech market research at Juniper Research

While legacy tech could be holding banks back from fully adopting embedded finance, Nick Maynard, VP of fintech market research, Juniper Research, the market research firm, notes that with partnerships, banks are given an opportunity

— Read the rest of this post, which was originally published on The FinTech Times.