This post was originally published on On Deck
Marketing and advertising are crucial for growing and maintaining a successful small business. But with so many ways to advertise, figuring out the right marketing strategies can feel daunting. How do you maximize your reach without blowing your budget? And how do you ensure you’re investing in small business advertising that actually brings results?
This guide breaks it all down for you. Whether you’re looking to boost your brand awareness online, connect with new customers or save on advertising costs, we’ve got proven strategies to fit your goals. Keep reading to discover practical marketing tools to effectively advertise your small business.
How do I advertise my small business?
From social platforms to paid ad campaigns, there are countless ways to grab attention and drive traffic to your business. Here are six popular options to consider for your marketing efforts:
1. Leverage social media.
Social media is one of the most cost-effective and powerful tools for small business advertising. Platforms like Instagram, Facebook, TikTok and LinkedIn allow you to connect directly with your audience and promote products or services in creative ways. Consistently post engaging content, use high-quality images, and interact with your followers to build your online presence and relationships
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