Gen AI and cybersecurity are top investment priorities for executives: PwC report

This post was originally published on The Economic Times

Indian executives rank cybersecurity as their top risk mitigation priority (61% of the respondents), followed by digital and technology risks (60%), inflation (48%) and environmental risks (30%) for the next 12 months, according to PwC’s 2025 Digital Trust Insights – India Highlights.

The report revealed that 93% of respondents anticipate an increase in their cybersecurity budgets next year, with 17% planning to raise their budgets by 15% or more — an increase of 1% from last year. It also speaks about the need for MSMEs to focus on cybersecurity as a vital component of their planning and operations.

Sivarama Krishnan, Partner and Leader, Partner & Leader, Risk Consulting, PwC India & Leader of APAC Cyber Security & Privacy, PwC, says over the past few years, cybersecurity has become a strategic imperative for organisations of all sizes. “The digital age presents numerous opportunities, and the risks associated with it do not discriminate based on the size of businesses. Medium and small enterprises must see cybersecurity as a fundamental aspect to their survival and success,” he says.
According to

Read the rest of this post, which was originally published on The Economic Times.

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