This post was originally published on The Economic Times
In a move to help small businesses improve revenue, brand recall and consumer loyalty, bus ticketing platform redBus announced the launch of Primo for small and medium-sized businesses in the transport sector. Primo seeks to address the challenges of MSME businesses — lack of recognition, low brand awareness and not being able to use technology effectively to improve the business.
The Primo tag is only given to the top 10% of the service providers on the redBus platform; it guarantees basic standards in safety and reliability of bus services for customers. Key features include a consumer loyalty programme offering discounts and rewards to Primo passengers, customer support initiatives, premium physical branding of assets, staff training, quick refunds, analytics-based insights and operator-first digital marketing initiatives. Based on previous loyalty programmes run by redBus, this initiative is expected to support awareness and recognition for these small and medium businesses, which may boost occupancy by 5-7% and could result in a double digit increase in bookings. Primo operators are typically able to charge a premium.
Speaking about the initiative, <a data-ga-onclick="Inarticle
— Read the rest of this post, which was originally published on The Economic Times.
