This post was originally published on On Deck
Small Business Saturday celebrates locally owned small businesses and encourages people to shop and dine at independent businesses. Read on to learn how small business owners can take advantage of this once-a-year initiative to attract new customers and help build a strong sense of community.
What is Small Business Saturday and when is it in 2024?
Mark your calendar — this year, Small Business Saturday is November 30, 2024. Each year, this annual event takes place on the Saturday after Thanksgiving and helps kick off the busy holiday shopping season for small businesses and customers alike.
It also serves as a reminder to people about the importance of supporting local brick-and-mortar businesses to help keep dollars in their own communities.
What is the history of Small Business Saturday?
Small Business Saturday was invented by American Express in 2009 as a reaction to the Great Recession. The day also began as a counter to Black Friday and Cyber Monday, which typically benefits big box retail chains and e-commerce stores.
Since its beginning, it’s grown in popularity and has turned into a powerful nationwide campaign that highlights the significance of supporting local businesses and the year-round Shop Small® movement.
This year marks
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