This post was originally published on The Economic Times
Global agribusiness major Louis Dreyfus Company (LDC) is making significant strides in the Indian market. The Netherlands-based company, known for its diversified activities across the agricultural value chain, is now focusing on introducing “oils of the future” in the country.
Explaining the move, Sumeet Mittal, LDC’s Country CEO, says there is a rising demand for healthy and nutritious diet options. “India’s dependence on imported vegetable oils, with about 65% of consumption met through imports, also presents a significant market opportunity. As a leading global merchant and processor of agricultural goods, LDC brings strong expertise in sourcing commodities for edible oil production, addressing surging demand for healthy and nutritious diet options, and hence the plan sits well with the company’s broader goal.”
When asked about the specific oil varieties or blends they plan to introduce, Mittal mentions the reintroduction of Vibhor, LDC’s first B2C edible oil brand, to provide health-conscious consumers with high-quality cooking oils that are enriched with essential vitamins and offer a lighter texture. This is part of the
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